5 Ways to Boost a Home’s Online Appeal

boost a home’s online appeal

When selling a home, one of the best ways to market the property is with an online listing. High-quality photos of the house are essential to gain attention and interest buyers. You want to capture your home in its best light so potential buyers can see its features and appreciate its aesthetic. Here are a few ways to boost a home’s online curb appeal.

1. Update the Exterior Lighting

Installing new exterior lighting fixtures is an easy and affordable way to enhance the look of the outside of the property. Outdoor fixtures come in a variety of sizes, shapes, and finishes, from traditional lanterns to modern solar lights, making it easy to find styles that fit the aesthetic of your house. New fixtures will look fresh and attractive; plus, outdoor lighting provides added safety and security after dark.

2. Add Accent Plants to Boost a Home’s Online Curb Appeal

A few potted plants or small shrubs add color and texture to any outdoor space. If you’re unsure which plants will thrive in your climate or what type of soil you need, consult a local nursery or garden center for advice on the best options for your space. Add plants on either side of the front door and in window boxes in front of your home. You’ll add color and boost curb appeal.

3. Boost a Home’s Online Curb Appeal with Fresh Paint

A fresh coat of paint on the exterior of your house will make a huge difference in how it looks online. Hire a professional for the best results, and choose paint rated for exterior surfaces. If the shutters and trim look worse for the wear, paint them in a coordinating color to create a well-maintained and cohesive look.

4. Clean the Windows

When it comes to boosting your home’s online curb appeal, one of the simplest and most cost-effective ways to do so is by cleaning the windows. Cleaning the windows will instantly improve the look of your home. Dust-free windows allow more light into your living spaces, making the rooms feel larger. Clean windows are also more reflective, giving the outside of the house a bright, welcoming appearance.

5. Pay a Professional Photographer

Investing in a professional photographer can make all the difference for your online listing. Professional photographers possess specialized skills, techniques, and equipment to capture clearer, more attractive images than a smartphone or other amateur camera. A professional has the experience to photograph from the best positions and use lighting, angles, and editing software to get the best results.

Hiring a professional videographer to create a virtual tour of your home is also essential. Prospective buyers are much more likely to tour a home in person if the online images and videos are appealing. Create a video tour to showcase the best interior features and entice buyers into scheduling a visit.

Boosting online curb appeal isn’t expensive or difficult. A few improvements to the home’s exterior will make all the difference when selling the property. Take care of the updates before the photographer arrives so they can capture your home in the best light.

PRIME Home Inspections provides inspection services to homebuyers and sellers in western Washington state. Contact us to schedule an appointment.